Partner Greg Weisman launched the Los Angeles office of Ritholz Levy Fields in 2012 and serves as West Coast Chair of the firm’s cutting edge Apparel Industry Practice Group.

Greg’s practice encompasses a wide array of fashion, entertainment and business matters, including trademark/copyright dispute and portfolio strategy, brand licensing, mergers and acquisitions (M&A), corporate, LLC and partnership formations and disputes, the drafting and review of any and all types of business and commercial agreements, anti-trust and MAP/MSRP pricing concerns, insurance and financing/factoring issues, executive employment issues, exit and business succession planning, and all business and legal matters germane to the branded consumer goods business in general, and the apparel, footwear, fashion accessories communities in particular.

Greg serves as outside general counsel to a large media company and is honored to represent many high-profile musicians, athletes, actors, models and other celebrities in connection with their branding, endorsement, merchandising and other business endeavors, both within and outside of entertainment and apparel.

Greg is additionally an adjunct Professor of Law at USD School of Law where he teaches an experiential advocacy capsule program in mergers & acquisitions.  Greg has participated as a guest lecturer at FIDM, Otis College of Art & Design, the California Copyright Conference, the National Association of Record Industry Professionals (NARIP) and the International Textile & Apparel Association (ITAA) on business and legal issues concerning the fashion industry.  He has lectured or hosted panels on brand licensing at the MAGIC, AGENDA and ASR tradeshows, as well as on behalf of the Surf Industry Manufacturers’ Association (SIMA), the International Association of Skateboarding Companies (IASC), the Small Business Development Center, Fashion Business Inc. (FBI) and the California Fashion Association (CFA). Greg is a founding member and lecturer for the Licensing Committee of the IP Section of the California State Bar.

Greg is regularly quoted as an apparel & footwear industry expert by Forbes, California Apparel News, DNR, Transworld Business and Women’s Wear Daily (WWD). He has also been recognized by Los Angeles Magazine in its annual list of “Super Lawyers” since 2008 and was formerly named to its list of “Rising Stars” from 2004-2007, an honor bestowed on the top 2.5% of attorneys then under 40 in Southern California.

Prior to joining Ritholz Levy Fields, Greg was Chair of the Corporate Department at an established West LA business law firm, and he began his career as an IP litigator at a boutique firm, where he commenced his unique specialization in the representation of members of the fashion and action sports industries.

Education:  University of San Diego School of Law, J.D. (1994), and University of California, Berkeley, B.A. (1991).